Every great movement starts with a vision. For Coach J, that vision was simple  to empower cheerleaders, parents, and coaches everywhere to believe in their potential and perform with purpose.

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With years of experience in choreography, judging, and program development, Coach J has helped hundreds of athletes grow both on and off the mat. He’s not just shaping routines  he’s shaping mindsets.

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Through Proud to Be Cheer™ / The Cheer Movement™, Coach J blends passion, discipline, and motivation to help each athlete rise higher. His approach goes beyond physical training  it’s about leadership, confidence, and character.